Schuh | 12 Days of Festive Feels

For Christmas 2020 Schuh teamed up with charity THE MIX who support young people with challenges they face, from mental health and homelessness, to break-ups and finding a job.

This collaboration led to a re-writing of the 12 days of Christmas with key messages surrounding mental wellness, which we incorporated into the design and creation of a custom Christmas tree displayed in windows across selected UK stores complete with vinyl graphics and mirrored plinths for showcasing products.