Fred Perry X Gorillaz

In support of the Gorillaz X Fred Perry collaboration, we were tasked with creating in-store displays for locations across the world as an access point to the Gorillaz virtual HQ. 

Each display was made up of a 3D printed, hand painted and Gorillaz branded model RV on top of a customised flight case plinth, allowing shoppers to enter the virtual world via a scannable QR code. 

Select locations included Berlin, Seoul, New York, London, Tokyo, Milan, Paris and Shanghai.

#GorillazXFred Perry | Eleven Management | No Ghost Studio (VR/AR/CG)