Schuh | Surprise & Restart

Inspired by Schuh’s advertising campaign by Hidden Agency, we designed the retailers Oxford Street store window to recreate elements from their promotional film which travels through urban London.

We built scenic painted concrete plinths and brick walls with scaffold rails, to reflect scenes within the film of a parkour course. The scaffold rails were used to display a screen for the film, alongside a spray painted prop and poem featured in it.

The neon perspex boxes and concrete plinths were designed to showcase their shoes, using the brand colour bright green across the display.