Schuh – London Taxi

Based on Hidden Agency’s film for Schuh which follows a taxi journey around London, we designed their Oxford Street store window to reflect the mood of these scenes.

The display unit is inspired by the iconic black cab, with a landscape of London by night on the back, and a gloss black finish on the front.  Built in screens show clips from the film alongside display areas for product, complete with a bespoke taxi sign positioned on top.

Features such as the free-hand neon lines and the stacked box TV’s give the set up the desired 80’s feel.